05.05.16
Los Angeles-based mega florist Eric Buterbaugh has created EB Florals, a luxe fragrance line now available exclusively in select Saks Fifth Avenue stores in Beverly Hills, San Francisco, Las Vegas, Houston, Toronto – Queen Street, and Toronto – Sherway Gardens and on saks.com.
EB Florals was created by the celebrated florist along with perfume industry veteran Fabrice Croise. The fragrances are based solely on flowers, ranging from lily of the valley to Buterbaugh’s favorite, the rose.
Saks will offer the following fragrances in-store and online: Apollo Hyacinth, Regal Tuberose, Fragile Violet, Virgin Lily of the Valley, Thorns Rose, Celestial Jasmine, Velvet Lavender, Sultry Rose. (100 ml, $295 each; 250 ml, $495 each.)
In addition, a sampling kit of the eight scents will be available for $315. Candles in Jasmine, Lavender, Rose & Amber, Rose & Musk, Rose & Wood, and Rose are available for $70 each.
Kate Oldham, SVP GMM, beauty, swim and lingerie, Saks Fifth Avenue, states, “It’s apparent how passionate Eric is about his fragrances – from the exquisite bottle to the gorgeous scents; we knew right away that EB Florals was special.” She adds, “EB Florals fills a void within the ever growing luxe fragrance assortment and we look forward to watching the brand grow.”
To celebrate the exclusive launch, Saks Fifth Avenue featured Buterbaugh in its Mother’s Day catalog discussing his relationship with flowers and fragrance. The catalog is in homes and stores now.
EB Florals was created by the celebrated florist along with perfume industry veteran Fabrice Croise. The fragrances are based solely on flowers, ranging from lily of the valley to Buterbaugh’s favorite, the rose.
Saks will offer the following fragrances in-store and online: Apollo Hyacinth, Regal Tuberose, Fragile Violet, Virgin Lily of the Valley, Thorns Rose, Celestial Jasmine, Velvet Lavender, Sultry Rose. (100 ml, $295 each; 250 ml, $495 each.)
In addition, a sampling kit of the eight scents will be available for $315. Candles in Jasmine, Lavender, Rose & Amber, Rose & Musk, Rose & Wood, and Rose are available for $70 each.
Kate Oldham, SVP GMM, beauty, swim and lingerie, Saks Fifth Avenue, states, “It’s apparent how passionate Eric is about his fragrances – from the exquisite bottle to the gorgeous scents; we knew right away that EB Florals was special.” She adds, “EB Florals fills a void within the ever growing luxe fragrance assortment and we look forward to watching the brand grow.”
To celebrate the exclusive launch, Saks Fifth Avenue featured Buterbaugh in its Mother’s Day catalog discussing his relationship with flowers and fragrance. The catalog is in homes and stores now.
