05.12.16
Elizabeth Arden, Inc. has signed an agreement to acquire the global license and certain related assets for the Christina Aguilera fragrance business from Procter & Gamble International.
Aguilera introduced her first fragrance in 2007, and has since grown to seven brands. In addition to being the No. 1 celebrity fragrance brand in Europe, it stands as the most awarded celebrity fragrance brand in this region. The Christina Aguilera Signature fragrance is shown, along with an ad that features Aguilera in a lace dress that matches her lace-covered bottle. The recording artist / pop star is currently a judge on the television show, "The Voice."
Aguilera will be joining a team that includes Britney Spears, Taylor Swift, Nicki Minaj, Mariah Carey and Justin Bieber since these are a few of the brands in Elizabeth Arden's portfolio.
George Cleary, president, Global Fragrances, Elizabeth Arden said, "We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license. This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand."
Terms of the transaction were not disclosed. The transaction is expected to close in the first quarter of fiscal 2017 and is subject to customary regulatory approvals.
Aguilera introduced her first fragrance in 2007, and has since grown to seven brands. In addition to being the No. 1 celebrity fragrance brand in Europe, it stands as the most awarded celebrity fragrance brand in this region. The Christina Aguilera Signature fragrance is shown, along with an ad that features Aguilera in a lace dress that matches her lace-covered bottle. The recording artist / pop star is currently a judge on the television show, "The Voice."
Aguilera will be joining a team that includes Britney Spears, Taylor Swift, Nicki Minaj, Mariah Carey and Justin Bieber since these are a few of the brands in Elizabeth Arden's portfolio.
George Cleary, president, Global Fragrances, Elizabeth Arden said, "We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license. This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand."
Terms of the transaction were not disclosed. The transaction is expected to close in the first quarter of fiscal 2017 and is subject to customary regulatory approvals.
