05.12.16
OPI - and several other makeup brands - are celebrating the May 2016 release of Disney Alice Through the Looking Glass.
OPI's new Brights collection is inspired by the film's characters. The collection's eight new limited edition shades are each available in both lacquer and GelColor formulas. There are also giftable sets including Alice and Mad Hatter Duo Packs each featuring two full-size nail lacquers, and a Mini Pack selection of four mini bottles. The collection is available now in stores and in salons.
The collaboration is OPI's second with the successful Disney film franchise that began in 2010 with Alice in Wonderland.
"We are thrilled at this opportunity to capture even more of Wonderland's fantasy, adventure, and whimsy," said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. "These shades truly say 'wear me', and let Alice fans indulge in a little madness of their own."
The line is shown above. The colors, left to right, are:
The I's Have It, a powder blue; Oh My Majesty!, a pearly alabaster; What's the Hatter with You?, a burgundy crème; I'm Gown for Anything!, a creamy lilac; Fearlessly Alice, cerulean blue; A Mirror Escape, glittering gold; Having a Big Head Day, a hot red; and Mad for Madness Sake, a fuchsia pink.
Read More
There are several new packaging innovations lately for nail polish, including the several brands that have launched spray-on polish in cans. See the slideshow, Nail Polish Packaging Trends.
OPI's new Brights collection is inspired by the film's characters. The collection's eight new limited edition shades are each available in both lacquer and GelColor formulas. There are also giftable sets including Alice and Mad Hatter Duo Packs each featuring two full-size nail lacquers, and a Mini Pack selection of four mini bottles. The collection is available now in stores and in salons.
The collaboration is OPI's second with the successful Disney film franchise that began in 2010 with Alice in Wonderland.
"We are thrilled at this opportunity to capture even more of Wonderland's fantasy, adventure, and whimsy," said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. "These shades truly say 'wear me', and let Alice fans indulge in a little madness of their own."
The line is shown above. The colors, left to right, are:
The I's Have It, a powder blue; Oh My Majesty!, a pearly alabaster; What's the Hatter with You?, a burgundy crème; I'm Gown for Anything!, a creamy lilac; Fearlessly Alice, cerulean blue; A Mirror Escape, glittering gold; Having a Big Head Day, a hot red; and Mad for Madness Sake, a fuchsia pink.
Read More
There are several new packaging innovations lately for nail polish, including the several brands that have launched spray-on polish in cans. See the slideshow, Nail Polish Packaging Trends.
