05.26.16
Allure is partnering with Brides magazine to launch an exclusive Allure Beuaty Box for Summer 2016, just for brides.
5,000 custom-designed boxes will include a mini magazine with content from both brands. The box has a retail value of $131, but is being offered at the limited collection price of $49.95, beginning May 25th.
Allure Publisher and Chief Revenue Officer Agnes Chapski said, "We are always looking for new avenues to excite our readers and generate results for our brand partners. And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that."
Michelle Myers, Publisher and Chief Revenue Officer of Brides, said, "With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever."
In the Box
The special edition Bridal Box will feature ten deluxe beauty samples curated by both Allure editor Michelle Lee, and Brides editor Keija Minor. It includes:
Aerin Matchbox Fragrance Gift Set; Fresh Black Tea Age-Delay Eye Concentrate; Kaplan MD Lip 20 Gloss Deluxe Sample in Rosewood; Smashbox Photo Finish Foundation Primer (Oil-Free); Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy; Lauren B Nail Laquer in Sunset Tower and Top Coat; DHC Deep Cleansing Oil Facial Cleanser; Pur~lisse White Tea Sheet Mask and Rimmel Wonderlash Waterproof Mascara.
More Collaborations To Come
The Bridal Box is the first of many collaborations Allure has planned with other Condé Nast titles, with Beauty Boxes set to launch throughout the year with Conde Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming).
"We love the idea of combining our forces to introduce and bring consumers the best products that represent both our brands," added Chapski.
5,000 custom-designed boxes will include a mini magazine with content from both brands. The box has a retail value of $131, but is being offered at the limited collection price of $49.95, beginning May 25th.
Allure Publisher and Chief Revenue Officer Agnes Chapski said, "We are always looking for new avenues to excite our readers and generate results for our brand partners. And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that."
Michelle Myers, Publisher and Chief Revenue Officer of Brides, said, "With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever."
In the Box
The special edition Bridal Box will feature ten deluxe beauty samples curated by both Allure editor Michelle Lee, and Brides editor Keija Minor. It includes:
Aerin Matchbox Fragrance Gift Set; Fresh Black Tea Age-Delay Eye Concentrate; Kaplan MD Lip 20 Gloss Deluxe Sample in Rosewood; Smashbox Photo Finish Foundation Primer (Oil-Free); Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy; Lauren B Nail Laquer in Sunset Tower and Top Coat; DHC Deep Cleansing Oil Facial Cleanser; Pur~lisse White Tea Sheet Mask and Rimmel Wonderlash Waterproof Mascara.
More Collaborations To Come
The Bridal Box is the first of many collaborations Allure has planned with other Condé Nast titles, with Beauty Boxes set to launch throughout the year with Conde Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming).
"We love the idea of combining our forces to introduce and bring consumers the best products that represent both our brands," added Chapski.
