06.01.16
Neutrogena has launched its 2016 Choose Skin Health Campaign with brand ambassador Kristen Bell.
Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection.
As part of a national effort to reduce the incidence of skin cancer, Neutrogena is kicking off the
Bell apears in a new video asking moms to “get real with their kids about the importance of sunscreen.” Bell also asks parents to share the video, and Neutrogena pledges to donate $1 for every share to the non-profit Children’s Melanoma Prevention Foundation.
These facts prompted the campaign, according to Neutrogena:
Only 39% of women and 14% of men use sunscreen regularly.
Just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The campaign aims to reduce the risk of skin cancer through education, empowerment, and early detection. Neutrogena is also developing in-school sun safety programs with a sun safe behavior curriculum. The company is also sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection.
As part of a national effort to reduce the incidence of skin cancer, Neutrogena is kicking off the
Bell apears in a new video asking moms to “get real with their kids about the importance of sunscreen.” Bell also asks parents to share the video, and Neutrogena pledges to donate $1 for every share to the non-profit Children’s Melanoma Prevention Foundation.
These facts prompted the campaign, according to Neutrogena:
Only 39% of women and 14% of men use sunscreen regularly.
Just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The campaign aims to reduce the risk of skin cancer through education, empowerment, and early detection. Neutrogena is also developing in-school sun safety programs with a sun safe behavior curriculum. The company is also sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
