06.16.16
“The Beauty of Sustainability: More Than Green Packaging” will be hosted by Beauty Packaging Magazine on Monday July 25, 2016 from 11:00am to 12:30pm at Cosmoprof NA in Las Vegas.
Sustainability and social responsibility are a growing trend in the beauty and retail industry today. Consumers are the ones driving this awareness, supporting nontraditional e-commerce models and valuing the stories behind the products they purchase. But is this a trend that is here to stay? What are the biggest challenges facing established brands and startups in this space, and why aren't more brands seeing more value in investing in sustainable models? When the product price and perceived product quality are equal, consumers will be increasingly turning to eco- and alternative-use attributes as the deciding purchasing factor, and brands cannot afford to ignore this as they develop their brand positioning and marketing strategies.
Don’t miss what promises to be a stimulating and informative discussion with panelists Rudi Becker, Senior Director, Packaging and Industrial Design, Method Products; Adam Snyder, Art Director, for L’Oréal Redken; and Dominique Assenat, Global Creative Director Beauty, Cosmetics & Colors, PeclersParis. Beauty Packaging’s Editor-in-Chief, Jamie Matusow will serve as moderator.
Sustainability and social responsibility are a growing trend in the beauty and retail industry today. Consumers are the ones driving this awareness, supporting nontraditional e-commerce models and valuing the stories behind the products they purchase. But is this a trend that is here to stay? What are the biggest challenges facing established brands and startups in this space, and why aren't more brands seeing more value in investing in sustainable models? When the product price and perceived product quality are equal, consumers will be increasingly turning to eco- and alternative-use attributes as the deciding purchasing factor, and brands cannot afford to ignore this as they develop their brand positioning and marketing strategies.
Don’t miss what promises to be a stimulating and informative discussion with panelists Rudi Becker, Senior Director, Packaging and Industrial Design, Method Products; Adam Snyder, Art Director, for L’Oréal Redken; and Dominique Assenat, Global Creative Director Beauty, Cosmetics & Colors, PeclersParis. Beauty Packaging’s Editor-in-Chief, Jamie Matusow will serve as moderator.
