06.23.16
Make Up For Ever has partnered with the pop duo, Icona Pop, to launch new limited edition colors in its Artist Rouge lipstick collection.
The Swedish duo that founded Icona Pop are Caroline Hjelt and Aino Jawo. They collaborated with their makeup artist, Colby Smith, to develop a signature color for the brand. Hjelt's lipstick is a velvety matte deep red, while Jawo's is a creamy, dark blue.
The packaging is beautiful. The "Icona Pop" name is scribbled in white on the black lipstick package, for an edgy look. The Make Up For Ever logo is engraved along the silver base of the lipstick case, which wraps around the bottom of the lipstick. This base is revealed when the user removes the lipstick's
Make Up For Ever's complete Artist Rouge lipstick collection features 46 intense colors - 31 cream and 15 matte formulations.
“It’s a brand that celebrates artistry, creativity and bold self-expression," said makeup artist Colby Smith. "This unique partnership between Icona Pop, myself and the Artist Rouge collection truly brings those to life.”
About Icona Pop
Icona Pop's singers, Caroline Hjelt and Aino Jawo, had a triple platinum hit single in 2012, "I Love It ft. Charli XCX." The Swedish duo now has a new dance track for summer 2016, "Weekend."
Icona Pop also makes an appearance in the "first listen" video for Justin Timberlake’s new single, “Can’t Stop The Feeling."
Take a look at the duo in the video below, created by Make Up For Ever, to introduce the new lipstick colors.
The Swedish duo that founded Icona Pop are Caroline Hjelt and Aino Jawo. They collaborated with their makeup artist, Colby Smith, to develop a signature color for the brand. Hjelt's lipstick is a velvety matte deep red, while Jawo's is a creamy, dark blue.
The packaging is beautiful. The "Icona Pop" name is scribbled in white on the black lipstick package, for an edgy look. The Make Up For Ever logo is engraved along the silver base of the lipstick case, which wraps around the bottom of the lipstick. This base is revealed when the user removes the lipstick's
Make Up For Ever's complete Artist Rouge lipstick collection features 46 intense colors - 31 cream and 15 matte formulations.
“It’s a brand that celebrates artistry, creativity and bold self-expression," said makeup artist Colby Smith. "This unique partnership between Icona Pop, myself and the Artist Rouge collection truly brings those to life.”
About Icona Pop
Icona Pop's singers, Caroline Hjelt and Aino Jawo, had a triple platinum hit single in 2012, "I Love It ft. Charli XCX." The Swedish duo now has a new dance track for summer 2016, "Weekend."
Icona Pop also makes an appearance in the "first listen" video for Justin Timberlake’s new single, “Can’t Stop The Feeling."
Take a look at the duo in the video below, created by Make Up For Ever, to introduce the new lipstick colors.