06.24.16
When Carol’s Daughter first introduced its #BornandMade campaign last year, it quickly became a social media movement. More than 100K stories were shared within 48 hours, and it was the #1 trending hashtag on Instagram - earning the beauty brand a Shorty Award.
Now the brand is taking the campaign to the next level with #BornandMade 2.0 - and asking women to rise up and speak about their powerful journeys, telling the stories about what makes them unique, passionate and fearless.
Fans will have the chance to share their own journeys on fun, animated gifs that highlight who they are #BornandMade. After following 3 simple steps, a personalized images is created on BornandMade.com and can be shared across all social media platforms.
“You can’t let people write your story for you. You are the author,” says Carol’s Daughter Founder Lisa Price.
About the Brand
Price started the brand in her kitchen in Brooklyn 23 years ago, then opened a boutique - and the brand attracted celebrity investors. Now, her products, which is made with natural ingredients, are sold nationwide.
The campaign features singer Andra Day, Orange Is the New Black actress Dascha Polanco, and model Nazanin Mandi, shown above.
Now the brand is taking the campaign to the next level with #BornandMade 2.0 - and asking women to rise up and speak about their powerful journeys, telling the stories about what makes them unique, passionate and fearless.
Fans will have the chance to share their own journeys on fun, animated gifs that highlight who they are #BornandMade. After following 3 simple steps, a personalized images is created on BornandMade.com and can be shared across all social media platforms.
“You can’t let people write your story for you. You are the author,” says Carol’s Daughter Founder Lisa Price.
About the Brand
Price started the brand in her kitchen in Brooklyn 23 years ago, then opened a boutique - and the brand attracted celebrity investors. Now, her products, which is made with natural ingredients, are sold nationwide.
The campaign features singer Andra Day, Orange Is the New Black actress Dascha Polanco, and model Nazanin Mandi, shown above.
