07.06.16
Prestige skincare brand SK-II, owned by the Proctor & Gamble Co., recently launched its 'Dream Campaign' promoted with the hashtag #ChangeDestiny - and it continues trend on social media in Asia.
View the brand's new film below, called Dream Again - it received over 20 million views in 7 days.
The brand based the campaign on information from P&G's Global Dreams Index Survey, which says that half of the world's women have given up on their dreams and are unsatisfied with their lives. According to research, this is more pronounced among women in Asia, where 81% of women in Japan and 67% of women in Korea report that they have stopped pursuing their dreams due to not fitting into the traditional definition of success, fear of going out of one's comfort zone and limited financial support. The survey was conducted online by Procter & Gamble in May 2016 among 5,484 women ages 18 years of age or older in 14 countries spanning six continents.
The four-and-a-half minute film shows women being interviewed about their childhood dreams - and they find out later that children were the ones asking the questions, and inspiring them to 'dream again.'
View the brand's new film below, called Dream Again - it received over 20 million views in 7 days.
The brand based the campaign on information from P&G's Global Dreams Index Survey, which says that half of the world's women have given up on their dreams and are unsatisfied with their lives. According to research, this is more pronounced among women in Asia, where 81% of women in Japan and 67% of women in Korea report that they have stopped pursuing their dreams due to not fitting into the traditional definition of success, fear of going out of one's comfort zone and limited financial support. The survey was conducted online by Procter & Gamble in May 2016 among 5,484 women ages 18 years of age or older in 14 countries spanning six continents.
The four-and-a-half minute film shows women being interviewed about their childhood dreams - and they find out later that children were the ones asking the questions, and inspiring them to 'dream again.'
