Schick Will Bring 'Robot Razor' To Life At Comic-Con

The team at Schick Hydro has come up with a fun promotion - the 'superhero razor,' which is an actual larger-than-life 'Robot Razor.' The character already 'lives' online, starring in a number of videos made by the brand - but will soon come to life. Robot Razor will make its debut at Comic-Con in San Diego on July 21st through the 24th, as part of Entertainment Weekly’s Con-X fan festival that will be held within the convention.

Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care said, “Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown. Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”

To promote the big debut, Schick Hydro is launching a social campaign, encouraging guys to tweet some of life’s funniest irritations with the hashtags #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto.

View the making of 'Robot Razor' in the video below - and in this televison spot, the character turns from a Schick razor into a robot just like a Transformer.