07.08.16
L'Oréal USA has launched an Emojo keyboard, Beaumoji for iOS and Android- and it features several iconic products, like Maybelline Great Lash mascara, Essie nail polish, Urban Decay lipstick and N.Y.X. lipstick.
The Beaumoji keyboard, created in partnership with Snaps, features a total of 130 emojis that beauty fans will surely find useful during text message conversations - like the one that says "at the salon." Trends like ombre lips and pastel colored hair are also depicted in the playful illustrations.
Rachel Weiss, Vice President of Innovation and Entrepreneurship at L'Oréal USA, said, "We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening. With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities."
An Emoji Design Contest
To promote the launch, L'Oreal has announced an emoji design contest, inviting consumers to create and submit their own Beaumoji using the hashtag #BeaumojiContest, which will be judged by a panel of top beauty influencers. Three winners will receive a trip to New York City for a one-night stay and VIP ticket to Beautycon Festival New York on October 1st, where their Beaumoji will be revealed live on stage alongside some of the industry's most admired beauty influencers and in front of thousands of beauty industry enthusiasts.
The Beaumoji keyboard, created in partnership with Snaps, features a total of 130 emojis that beauty fans will surely find useful during text message conversations - like the one that says "at the salon." Trends like ombre lips and pastel colored hair are also depicted in the playful illustrations.
Rachel Weiss, Vice President of Innovation and Entrepreneurship at L'Oréal USA, said, "We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening. With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities."
An Emoji Design Contest
To promote the launch, L'Oreal has announced an emoji design contest, inviting consumers to create and submit their own Beaumoji using the hashtag #BeaumojiContest, which will be judged by a panel of top beauty influencers. Three winners will receive a trip to New York City for a one-night stay and VIP ticket to Beautycon Festival New York on October 1st, where their Beaumoji will be revealed live on stage alongside some of the industry's most admired beauty influencers and in front of thousands of beauty industry enthusiasts.
