07.14.16
Pop star Ariana Grande has partnered with MAC Cosmetics' Viva Glam once again to launch her second lip color. There are actually two new products - a bright orchid pink Viva Glam Lipstick and a coordinating Lipglass in a pale pink shimmer. The new colors will launch in stores in September.
Grande revealed a few photos from the ad campaign on Instagram. She’s dressed as a life-size doll, posing in a dollhouse - with a giant-sized lipstick.
All proceeds from sales of Viva Glam sales are donated to the MAC Aids Fund, to support organizations that help people with HIV and AIDS.
Other celebrities that have partnered with Viva Glam include Dita Von Teese and Miley Cyrus. Last year, VivaGlam Lip products raised $400 Million for the MAC AIDS Fund.
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Grande revealed a few photos from the ad campaign on Instagram. She’s dressed as a life-size doll, posing in a dollhouse - with a giant-sized lipstick.
All proceeds from sales of Viva Glam sales are donated to the MAC Aids Fund, to support organizations that help people with HIV and AIDS.
Other celebrities that have partnered with Viva Glam include Dita Von Teese and Miley Cyrus. Last year, VivaGlam Lip products raised $400 Million for the MAC AIDS Fund.
Read More
MAC’s James Gager reveals a few insights about MAC’s ‘notion of luxury’ - and how it’s all about the individual.
MAC’s Color Changing Lip Balms
MAC Cosmetics To Launch Star Trek Line at Comic-Con
