08.10.16
Volition Beauty will make its debut on QVC on August 10th at 11 pm ET. The brand is unique in that it is an online beauty platform that engages a community of consumers to co-create its beauty products.
"Volition Beauty is celebrated for its unique approach to curating products that fulfill real women's needs that otherwise may never have made it to market," said Brandy Hoffman, co-founder of Volition Beauty. "QVC offers a discovery driven shopping experience that is rich in storytelling – and we couldn't think of a more perfect platform for our collaborative beauty brand," said Patricia Santos.
Volition seeks suggestions for products from consumers and behind-the-scenes cosmetics creators and, after vetting the suggestions for feasibility, quality and safety, lets consumers vote on whether or not the product should be made. After launching its first product campaign in September 2015, today the Volition Community includes tens of thousands of engaged innovators and members that submit product ideas, vote, interact with the brand and have become loyal Volition customers.
Volition Beauty's QVC launch is scheduled to include four new products, ranging in price from $29 to $120. Products include: Neroli Complete Crème; Helix Restorative Anti-Aging Eye Gel; Illuminating and Hydrating Body Milk; and Anti-Aging Day and Night Customized Skincare Trio.
"Volition Beauty is celebrated for its unique approach to curating products that fulfill real women's needs that otherwise may never have made it to market," said Brandy Hoffman, co-founder of Volition Beauty. "QVC offers a discovery driven shopping experience that is rich in storytelling – and we couldn't think of a more perfect platform for our collaborative beauty brand," said Patricia Santos.
Volition seeks suggestions for products from consumers and behind-the-scenes cosmetics creators and, after vetting the suggestions for feasibility, quality and safety, lets consumers vote on whether or not the product should be made. After launching its first product campaign in September 2015, today the Volition Community includes tens of thousands of engaged innovators and members that submit product ideas, vote, interact with the brand and have become loyal Volition customers.
Volition Beauty's QVC launch is scheduled to include four new products, ranging in price from $29 to $120. Products include: Neroli Complete Crème; Helix Restorative Anti-Aging Eye Gel; Illuminating and Hydrating Body Milk; and Anti-Aging Day and Night Customized Skincare Trio.
