Aquaphor Baby Redesigns Its Packaging To Add a Pump

Aquaphor Baby has redesigned its packaging. The large oval-shaped bottle, which contains Aquaphor Baby Wash & Shampoo, now has a convenient pump dispenser. The pump makes it easier to use with one hand, for ease of use in the tub.

In addition, the newly designed bottle is now translucent, so busy moms can see how much product is left inside the bottle. The brand says that the see-through package also enables consumers to see the clear formula, which helps to convey that it doesn't contain dyes, fragrances or parabens. The bottle is coated with a UV filter to protect the formula from sun exposure.

Erynn Keefe, Marketing Director, Aquaphor at Beiersdorf, Inc., says, "We know that moms look for products that are safe and gentle, and not filled with dyes or fragrances that can irritate the skin. We designed the new packaging for Aquaphor Baby Wash & Shampoo, with its translucent bottle, to showcase that our product is clear, gentle and safe for baby's delicate skin."

The product is a tear-free formulation that contains natural chamomile essence and provitamin B5. It is specially formulated to gently cleanse baby's delicate skin and hair.