09.08.16
StriVectin has announced the registered trademark naming of their Tech Neck™ line of neck products.
The neck is one of the first places to show our age. Just as the repetitive action of furrowing your brow can lead to wrinkles, the same principle applies to the neck. These repeated motions can cause wrinkles to be more permanent and lead to horizontal neck lines and sagging skin, which the brand calls "Tech Neck".
The collection includes the new TL Advanced Light Tightening Neck Cream, TL Advanced Tightening Neck Cream, and Tightening Neck Serum Roller.
The products are formulated to visibly tighten, lift and smooth lines, while fighting the effects of technology on neck skin for a more youthful profile.
The Marketing Campaign
This fall, the brand will launch #FightTechNeck, a 360° marketing campaign and in-store activation created to educate consumers about Tech Neck and the importance of using a product specifically designed for the neck.
"We are firm believers in neck care as necessity," states StriVectin® Chief Executive Officer, Joan Malloy. "As a brand perpetually seeking to fill voids in the current innovation landscape, we made it our mission to further our research in a category where we have already achieved #1 status. With the Tech Neck trademark registration, the launch of a new product, TL Advanced Light, and our upcoming campaign, our strategy is to inform consumers about this often overlooked area and that it's never too late to take the 'neck' step. Which, of course, is made easy when armed with proven formulas designed with their ever-changing needs in mind."
The neck is one of the first places to show our age. Just as the repetitive action of furrowing your brow can lead to wrinkles, the same principle applies to the neck. These repeated motions can cause wrinkles to be more permanent and lead to horizontal neck lines and sagging skin, which the brand calls "Tech Neck".
The collection includes the new TL Advanced Light Tightening Neck Cream, TL Advanced Tightening Neck Cream, and Tightening Neck Serum Roller.
The products are formulated to visibly tighten, lift and smooth lines, while fighting the effects of technology on neck skin for a more youthful profile.
The Marketing Campaign
This fall, the brand will launch #FightTechNeck, a 360° marketing campaign and in-store activation created to educate consumers about Tech Neck and the importance of using a product specifically designed for the neck.
"We are firm believers in neck care as necessity," states StriVectin® Chief Executive Officer, Joan Malloy. "As a brand perpetually seeking to fill voids in the current innovation landscape, we made it our mission to further our research in a category where we have already achieved #1 status. With the Tech Neck trademark registration, the launch of a new product, TL Advanced Light, and our upcoming campaign, our strategy is to inform consumers about this often overlooked area and that it's never too late to take the 'neck' step. Which, of course, is made easy when armed with proven formulas designed with their ever-changing needs in mind."
