Creme of Nature is launching the campaign, #byNature, to celebrate the beauty of women of color and promote pride and dignity among women everywhere. The campaign is designed to empower women to celebrate their own natural beauty.

The campaign kick offs with this personalized #byNature selfie generator, where fans can make their own personalized images, then posting directly to their socail media accounts. Creme of Nature will also post the images to its Facebook, Instagram and Twitter accounts.

Teneya Gholston, Creme of Nature Director of Marketing, said, "We are thrilled to launch the #byNature campaign, which reflects the message and values of the Creme of Nature brand – encouraging women to own, build and live by their definition of what it means to be beautiful."

Gholston continues, "The #byNature movement encourages women to project the very best image of who they are and shows them how Creme of Nature fits into that quest for self-actualization."

The brand will also unveil a series of videos featuring everyday women.