10.31.16
The brand known for its luxe hair styling tools, and which was recently purchased by Coty - ghd - has announced a new brand ambassador. Olivia Culpo, a sought-after beauty and fashion influencer, is being introduced alongside the brand's new campaign: "Maximize Impact, Minimize Damage."
Culpo says, "I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since." She adds, "Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks."
The brand says that Culpo perfectly exemplifies the "Maximize Impact, Minimize Damage" messaging of its new campaign. With the campaign, ghd hopes to show consumers that they don't need to sacrifice hair health to achieve "maximum impact," since ghd's styling tools style the hair without using extreme heat.
Francesca Raminella, president of ghd North America, said, "As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don't have to sacrifice the health of your hair in order to get gorgeous results. We're looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day."
Culpo says, "I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since." She adds, "Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks."
The brand says that Culpo perfectly exemplifies the "Maximize Impact, Minimize Damage" messaging of its new campaign. With the campaign, ghd hopes to show consumers that they don't need to sacrifice hair health to achieve "maximum impact," since ghd's styling tools style the hair without using extreme heat.
Francesca Raminella, president of ghd North America, said, "As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don't have to sacrifice the health of your hair in order to get gorgeous results. We're looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day."
