12.07.16
Kline's Consumer Products Project Lead, Ewa Grigar, will present the free webinar, "Behind the Remarkable Success of Freestanding Beauty Stores" on Wednesday December 7th at 11 a.m. EST.
Boutique beauty stores are on a high growth trajectory across the globe, according to Kline. Hundreds of new doors have opened since 2015. The company states, "These vertically-integrated specialty stores offer an immersive, single brand experience and are supported by the obsession of younger generations, including millennials..."
The major advantage that these retailers have over e-commerce is that they offer customers the opportunity to try products - and beauty brands are taking note. Kline states, "Many brands are opening their first doors or dramatically expanding their existing number of openings, particularly in Europe and the United States."
Kline continues, "We now see several large, multinational brands opening their first boutiques." A few examples:
The online event coincides with Kline's upcoming report series, Boutique Beauty Retailers: Channel Analysis & Opportunities, which offers subscribers an in-depth look at the competitive strengths and focus of important specialty retailers, such as Lush, L’Occitane, and TheFaceShop.
Kelly Alexandre, key analyst for the report, states, "The success of such stores depends on whether brands can keep up with the pace of younger consumers' digital needs, as well as keep a store's levels of innovation and engagement high."
Photo: Estee Lauder / Estee Lauder's first-ever standalone store in London on Carnaby Street.
Boutique beauty stores are on a high growth trajectory across the globe, according to Kline. Hundreds of new doors have opened since 2015. The company states, "These vertically-integrated specialty stores offer an immersive, single brand experience and are supported by the obsession of younger generations, including millennials..."
The major advantage that these retailers have over e-commerce is that they offer customers the opportunity to try products - and beauty brands are taking note. Kline states, "Many brands are opening their first doors or dramatically expanding their existing number of openings, particularly in Europe and the United States."
Kline continues, "We now see several large, multinational brands opening their first boutiques." A few examples:
- Burberry opened a high-tech beauty boutique in London's Covent Garden
- L'Oréal's recently acquired NYX brand has grown from one store to 20 in a single year, while its long-established L'Oréal Paris brand opened its first branded cosmetics store in Paris in September.
- Estée Lauder debuted its first-ever standalone store in November 2016 with its millennial-focused collection, Estée Edit, on London's Carnaby Street, which is pictured above.
- Although Bath & Body Works has already extremely penetrated the market, the company added approximately 16 locations in 2015 and plans on opening 23 more in 2016.
The online event coincides with Kline's upcoming report series, Boutique Beauty Retailers: Channel Analysis & Opportunities, which offers subscribers an in-depth look at the competitive strengths and focus of important specialty retailers, such as Lush, L’Occitane, and TheFaceShop.
Kelly Alexandre, key analyst for the report, states, "The success of such stores depends on whether brands can keep up with the pace of younger consumers' digital needs, as well as keep a store's levels of innovation and engagement high."
Photo: Estee Lauder / Estee Lauder's first-ever standalone store in London on Carnaby Street.
