03.06.17
AXE has recruited a team of 30 top influencers on social media to be the new 'AXE Hair Creators.' The influencers are all male, and were chosen based on their own personal style. Each has a unique talent, including sports, gaming, technology and music. The team includes Rudy Mancuso, Josh Peck, Josh Elkin, Tyler Ward, Brodie Smith, Josh Ovenshire, Anthony Padilla, Melvin Gregg, and The Brunch Boys.
During each day in March, a different AXE Hair Creator will take over the official AXE Instagram page and answer real guys' questions on styling with the help of AXE Hair's Master Barber, Pedro Rosario.
The influencer team will also take to their social channels to share how styling helps them look and feel their best every day. They will show guys why styling has been an important part of their success, whether they're a chef known for his unique culinary creations or an ultimate Frisbee sensation.
Piyush Jain, Unilever VP of Hair Care comments, "Many guys aren't yet convinced they should style their hair every day. In their minds, it's a complicated, time-consuming extra step in the morning that would look overdone. We're thrilled to be working with this talented roster of guys to help us prove to their millions of followers that great style is not only easy to achieve - but an important part of their daily routine that has made a real difference in their confidence and success."
AXE has also launched Instagroom.com/StyleHacks -- a digital content hub featuring a three-step quiz for guys, to help them choose the hair style that suits them best.
Photos: (L-R) Axe styling gel; Rudy Mancuso; Josh Peck (bottom); Brunch Boys
During each day in March, a different AXE Hair Creator will take over the official AXE Instagram page and answer real guys' questions on styling with the help of AXE Hair's Master Barber, Pedro Rosario.
The influencer team will also take to their social channels to share how styling helps them look and feel their best every day. They will show guys why styling has been an important part of their success, whether they're a chef known for his unique culinary creations or an ultimate Frisbee sensation.
Piyush Jain, Unilever VP of Hair Care comments, "Many guys aren't yet convinced they should style their hair every day. In their minds, it's a complicated, time-consuming extra step in the morning that would look overdone. We're thrilled to be working with this talented roster of guys to help us prove to their millions of followers that great style is not only easy to achieve - but an important part of their daily routine that has made a real difference in their confidence and success."
AXE has also launched Instagroom.com/StyleHacks -- a digital content hub featuring a three-step quiz for guys, to help them choose the hair style that suits them best.
Photos: (L-R) Axe styling gel; Rudy Mancuso; Josh Peck (bottom); Brunch Boys
