03.08.17
Infopro Digital—which has developed many major BtoB trade shows in the luxury packaging sector, such as Luxe Pack, in Monaco, New York and Shanghai—and Beauteam—which has specialized in communication and events in the Beauty industry since 2008, and has developed the "Make Up in..." events, successively in Paris, New York, Seoul, Sao Paulo and Los Angeles—have announced a new partnership.
"This merger with the Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable to extend the footprint of these events internationally in several countries wishing to host them," explains Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beauteam.
"We are delighted with this merger," said Christophe Czajka, Executive Chairman and founder of Digital Infopro, "synergies between the teams will further increase our power of action in these trades and the sector. They will enable to offer professionals the best in terms of expertise, and this, whatever the country."
The winning strategy, they say, comes primarily from common values, which brought together Beauteam and Infopro Digital : quality, a passion for Beauty and Luxury along with the desire to organize high quality events where leaders and decision makers from Marketing, R&D and Purchasing Departments meet with a desire to put "Business first."
"The icing on the cake," said Czajka, "is that Jean-Yves Bourgeois was actually one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe." A return to his roots, so to speak...
Stay tuned to Beauty Packaging for more info on this merger.
"This merger with the Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable to extend the footprint of these events internationally in several countries wishing to host them," explains Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beauteam.
"We are delighted with this merger," said Christophe Czajka, Executive Chairman and founder of Digital Infopro, "synergies between the teams will further increase our power of action in these trades and the sector. They will enable to offer professionals the best in terms of expertise, and this, whatever the country."
The winning strategy, they say, comes primarily from common values, which brought together Beauteam and Infopro Digital : quality, a passion for Beauty and Luxury along with the desire to organize high quality events where leaders and decision makers from Marketing, R&D and Purchasing Departments meet with a desire to put "Business first."
"The icing on the cake," said Czajka, "is that Jean-Yves Bourgeois was actually one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe." A return to his roots, so to speak...
Stay tuned to Beauty Packaging for more info on this merger.
