04.27.17
Curve Fragrances, marketed by Elizabeth Arden, is partnering with social media superstar/filmmaker Mark Dohner to launch Curve Black. Dohner stars in phase 2 of the #CurveYourReality campaign.
Dohner is a Los Angeles-based actor/filmmaker who rose to fame on Instagram with his short-form comedy skits. He is known for his “daredevil adventures and stylistic cinematography,” Curve Fragrances states.
Nelson Miranda, vice president of marketing, Global Fragrance at Elizabeth Arden, says, "Confidence is about embracing individuality and going after your dreams, and Mark brings all of that plus a ton of spontaneous humor…He truly embodies the Curve Man with his individuality, humor and, above all, confidence."
Dohner stars in a series of short #CurveYourReality videos. Dohner comments, "I love that Curve encourages people to embrace their authentic selves, explore their individualism, and just be themselves. I'm just an Ohio boy and never thought I'd be able to represent a brand that I've grown up with."
The Fragrance
Curve Black, available now online, officially launches nationwide in May. The fragrance opens with vibrant Bergamot infused with Nutmeg and crisp Violet Leaves. At the center is aromatic Lavender wrapped in textured Tree Moss and herbaceous Clary Sage. It ends with rich Leather, combined with warm notes of Sandalwood, Teak and Tonka Bean.
The round bottle is the same as Curve has used in the past for its other scents. For Curve Black, it is decorated in opaque black.
Dohner is a Los Angeles-based actor/filmmaker who rose to fame on Instagram with his short-form comedy skits. He is known for his “daredevil adventures and stylistic cinematography,” Curve Fragrances states.
Nelson Miranda, vice president of marketing, Global Fragrance at Elizabeth Arden, says, "Confidence is about embracing individuality and going after your dreams, and Mark brings all of that plus a ton of spontaneous humor…He truly embodies the Curve Man with his individuality, humor and, above all, confidence."
Dohner stars in a series of short #CurveYourReality videos. Dohner comments, "I love that Curve encourages people to embrace their authentic selves, explore their individualism, and just be themselves. I'm just an Ohio boy and never thought I'd be able to represent a brand that I've grown up with."
The Fragrance
Curve Black, available now online, officially launches nationwide in May. The fragrance opens with vibrant Bergamot infused with Nutmeg and crisp Violet Leaves. At the center is aromatic Lavender wrapped in textured Tree Moss and herbaceous Clary Sage. It ends with rich Leather, combined with warm notes of Sandalwood, Teak and Tonka Bean.
The round bottle is the same as Curve has used in the past for its other scents. For Curve Black, it is decorated in opaque black.
