06.01.17
Baxter of California is partnering with Fancy.com to launch a curated grooming platform. The two companies are promoting the venture with an exclusive "Barbershop Series."
Baxter of California is a California-based mens grooming and lifestyle brand, while Fancy is a curated discovery and e-commerce platform. The unique merger of social media and e-commerce that Fancy has developed aligns well with Baxter of California's strong e-commerce business and highly engaged social media presence.
Grammy-nominated singer, songwriter, and entrepreneur Ryan Leslie will be the first to kick off the Baxter x Fancy Barbershop Series beginning May 31, 2017, followed by other difference makers, including athletes, artists, designers and entrepreneurs for the ongoing series.
More Details
Fancy will host a socially-oriented e-commerce shop that includes Baxter of California's performance-driven products, accompanied by a run of 10 video episodes that will live on the Fancy site in addition to Baxter's website and YouTube Channel.
Fancy users viewing the Barbershop Series will learn about key grooming tips and secrets from Baxter's brand experts and Master Barbers, as well as how these influencers and difference makers are living life true.
Yann Joffredo, Global General Manager, Baxter of California, says, "This collaborative partnership is synergistic in the way both brands are looking to make waves in our worlds; encouraging self-expression for a life lived true. The Barbershop series will showcase organic conversations covering topics from style and grooming to tech and fashion with key leaders to help our audiences aspire to be the best versions of themselves, nothing less or more."
Baxter of California is a California-based mens grooming and lifestyle brand, while Fancy is a curated discovery and e-commerce platform. The unique merger of social media and e-commerce that Fancy has developed aligns well with Baxter of California's strong e-commerce business and highly engaged social media presence.
Grammy-nominated singer, songwriter, and entrepreneur Ryan Leslie will be the first to kick off the Baxter x Fancy Barbershop Series beginning May 31, 2017, followed by other difference makers, including athletes, artists, designers and entrepreneurs for the ongoing series.
More Details
Fancy will host a socially-oriented e-commerce shop that includes Baxter of California's performance-driven products, accompanied by a run of 10 video episodes that will live on the Fancy site in addition to Baxter's website and YouTube Channel.
Fancy users viewing the Barbershop Series will learn about key grooming tips and secrets from Baxter's brand experts and Master Barbers, as well as how these influencers and difference makers are living life true.
Yann Joffredo, Global General Manager, Baxter of California, says, "This collaborative partnership is synergistic in the way both brands are looking to make waves in our worlds; encouraging self-expression for a life lived true. The Barbershop series will showcase organic conversations covering topics from style and grooming to tech and fashion with key leaders to help our audiences aspire to be the best versions of themselves, nothing less or more."
