07.20.17
Should brands rethink sustainability in beauty?
"Millennials and younger consumers want visible and holistic sustainability: how employees are treated, what products are made from, what causes brands support and more," reports Nick Vaus.
Vaus offers this tip: If the right questions are asked, at the right time, then sustainability can be woven into a brand’s very purpose at the very outset of brand creation or rejuvenation.
Read more in the Expert's Opinion: Moving Ahead in Sustainability.
