07.26.17
Neenah’s newest release, The Design Collection Surface Issue (watch the VIDEO here) , is described as “a page-turner with stunning photography, unconventional die cuts, spectacular printing, and specialty techniques galore.” It showcases four-color images on shimmery and highly tactile surfaces with surprise elements that make the reader want to explore. The promotional lookbook of unique surface design is crafted on papers from The Design Collection, Neenah’s range of pearlized surfaces, unique textures and dramatic colors, inspired by Italy’s top fashion houses and America’s leading designers.
“These are highly unique papers that naturally draw attention,” says Auburne Gahlman, associate brand manager, Neenah. “With this lookbook, we set out to consider surface design in relation to these extraordinary papers. The result shows how conceptual aesthetics, through means such as line, texture, color, light, and patterning, can be alluring to both hand and eye.”
The five sections of this 30+-page, 8.5 x 10.75 in. book represent the concepts that embody the spirit of The Design Collection: Luxury, Form, Beauty, Function, and Taste. Each spread pairs interesting surface treatments in layered effects, combining sight and touch appeal.
“The Design Collection Surface Issue provides a reference to visual and tactile combinations that designers may draw upon time and again to create unexpected effects for packaging and high-touch collateral,” said Gahlman. Detailed production credits in the back of the book provide insight and reference to the craftsmanship throughout.
The Design Collection, comprised of 15 specialty paper lines, is a portfolio of premium papers for luxury packaging and high-end print collateral. Offset, digital, and specialty processes are featured in The Design Collection Surface Issue, on STARDREAM®, MONNALISA®, PLIKE®, OXFORD®, EAMES™, STARWHITE®, NATURAL EVOLUTION, CANALETTO, SO…SILK®, WILD® and ESSE® Papers. This is the first time Neenah has featured print demonstrations on ASTROKING® Papers.
“This piece embodies the spirit of the collection — beautifully luxurious papers for when craftsmanship, storytelling, simplicity, transparency, and experience are paramount,” said Gahlman.
Get a free copy of The Design Collection: Surface Issue, valued at $14.99, through your Neenah rep or your local merchant. Find a Neenah distributor here.
“These are highly unique papers that naturally draw attention,” says Auburne Gahlman, associate brand manager, Neenah. “With this lookbook, we set out to consider surface design in relation to these extraordinary papers. The result shows how conceptual aesthetics, through means such as line, texture, color, light, and patterning, can be alluring to both hand and eye.”
The five sections of this 30+-page, 8.5 x 10.75 in. book represent the concepts that embody the spirit of The Design Collection: Luxury, Form, Beauty, Function, and Taste. Each spread pairs interesting surface treatments in layered effects, combining sight and touch appeal.
“The Design Collection Surface Issue provides a reference to visual and tactile combinations that designers may draw upon time and again to create unexpected effects for packaging and high-touch collateral,” said Gahlman. Detailed production credits in the back of the book provide insight and reference to the craftsmanship throughout.
The Design Collection, comprised of 15 specialty paper lines, is a portfolio of premium papers for luxury packaging and high-end print collateral. Offset, digital, and specialty processes are featured in The Design Collection Surface Issue, on STARDREAM®, MONNALISA®, PLIKE®, OXFORD®, EAMES™, STARWHITE®, NATURAL EVOLUTION, CANALETTO, SO…SILK®, WILD® and ESSE® Papers. This is the first time Neenah has featured print demonstrations on ASTROKING® Papers.
“This piece embodies the spirit of the collection — beautifully luxurious papers for when craftsmanship, storytelling, simplicity, transparency, and experience are paramount,” said Gahlman.
Get a free copy of The Design Collection: Surface Issue, valued at $14.99, through your Neenah rep or your local merchant. Find a Neenah distributor here.
