07.27.17
Estée Lauder today debuted the ad campaign for a second limited edition makeup collection with fashion designer Victoria Beckham. The new collection's gold packaging looks glamorous.
The new Victoria Beckham Estée Lauder Makeup Collection will be available beginning September 2017 at select retailers globally, as well as victoriabeckham.com, esteelauder.com and Victoria Beckham's flagship 36 Dover Street London store.
Beckham fronts the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York City.
Beckham says, "I am so excited to be expanding my makeup collection with Estée Lauder and launching a second capsule. To work with Lachlan and Estée on the campaign was very special and a real honor."
Stephane de La Faverie, Global Brand President, Estée Lauder, comments, "Building on the enormous success of our first joint makeup collection last year, we are thrilled to continue our partnership with Victoria...Like our founder, Estée, Victoria has a real understanding of what women want and has applied this to beauty in a very passionate and personal way. With this collection, Estée Lauder and Victoria will further amplify the aspirational beauty conversation with deeper product innovation, newly curated beauty looks and dynamic digital beauty content to inspire women around the world."
Photo: Estee Lauder's new ad campaign, starring Victoria Beckham; and the limited edition Estee Lauder Makeup Collection by Victoria Beckham that debuts in September.
Photo credit: Lachlan Bailey.
