08.14.17
Europe’s No. 1 provider of beauty box subscription services, GlossyBox, has a new owner. The Hut Group, one of the world’s largest online Health & Beauty retailers and brand owners, has announced the acquisition of GlossyBox, from majority shareholders Rocket Internet and Kinnevik Online.
Founded in 2011 in Berlin, GlossyBox operates in 10 core markets, with offices in the UK, Germany, France, Sweden and the USA. Its model is such that customers subscribe to a box of beauty products on either a rolling monthly or fixed term basis.
Berlin, home to a highly tech-savvy community, will see THG build on GlossyBox’s presence – evolving it into a tech-hub for the Group; with plans to invest in talent and thus provide significant opportunities in the market.
According to THG, the acquisition represents a strategic move as it looks to further extend its international reach. THG has built the foundations and infrastructure in subscriptions to accommodate the scope of GlossyBox, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands. The Group says it looks forward to serving and growing GlossyBox’s worldwide base of engaged beauty buyers.
Founded in 2011 in Berlin, GlossyBox operates in 10 core markets, with offices in the UK, Germany, France, Sweden and the USA. Its model is such that customers subscribe to a box of beauty products on either a rolling monthly or fixed term basis.
Berlin, home to a highly tech-savvy community, will see THG build on GlossyBox’s presence – evolving it into a tech-hub for the Group; with plans to invest in talent and thus provide significant opportunities in the market.
According to THG, the acquisition represents a strategic move as it looks to further extend its international reach. THG has built the foundations and infrastructure in subscriptions to accommodate the scope of GlossyBox, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands. The Group says it looks forward to serving and growing GlossyBox’s worldwide base of engaged beauty buyers.
