08.22.17
NYX Professional Makeup launched a social media contest named after the new lipstick line, Luv Out Loud.
Fans must upload a one minute-long video to Instagram to enter, sharing how they "luv" out loud, the charity they would like to support, and why they should win. The winner gets to donate $10,000 to their favorite charity.
The new Luv Out Loud lipstick line was created to support the brand's mantra of "inclusivity, acceptance, and artistry for all," the company says. The lipstick shade names represent powerful attributes: Confident, Brave, Fearless, Passionate, Extraordinary, and Brilliant.
The contest kicked off with a video at the 6th Annual FACE Awards. It stars influencer Angel Merino sharing how he "luvs" out loud. NYX Professional Makeup will make a donation to The Trevor Project on behalf of Merino.
