08.28.17
Tarte cosmetics is expanding its anti-cyberbullying initiative #kissandmakeup by partnering with the Tyler Clementi Foundation.
The brand "promoted kindness" on social media on August 25th, which was "National Kiss and Makeup Day," by inviting the Instagram community to show its commitment to positivity with a selfie campaign. For every selfie posted, tarte made a donation to the Tyler Clementi Foundation -- and will choose one lucky participant to win a lifetime supply of tarte cosmetics.
Jane Clementi, Tyler's mom, said, "Rather, let's remember the Golden Rule and use the digital world for the good that it was intended for: to increase communication and keep people connected. Always use it to build others up and give support and show empathy to others. Your words do matter, and they will make a difference in someone's life. Let them be used for good."
Maureen Kelly, CEO and founder of Tarte cosmetics, added, "Tarte's social media presence has shown me how many hurtful and mean comments are out there and how alarmingly frequent they can be. A few kind words have the ability to transform lives, and by normalizing compassion instead of cruelty, I hope we can make the internet a more beautiful place."
The brand "promoted kindness" on social media on August 25th, which was "National Kiss and Makeup Day," by inviting the Instagram community to show its commitment to positivity with a selfie campaign. For every selfie posted, tarte made a donation to the Tyler Clementi Foundation -- and will choose one lucky participant to win a lifetime supply of tarte cosmetics.
Jane Clementi, Tyler's mom, said, "Rather, let's remember the Golden Rule and use the digital world for the good that it was intended for: to increase communication and keep people connected. Always use it to build others up and give support and show empathy to others. Your words do matter, and they will make a difference in someone's life. Let them be used for good."
Maureen Kelly, CEO and founder of Tarte cosmetics, added, "Tarte's social media presence has shown me how many hurtful and mean comments are out there and how alarmingly frequent they can be. A few kind words have the ability to transform lives, and by normalizing compassion instead of cruelty, I hope we can make the internet a more beautiful place."
