08.29.17
NYX Professional Makeup has announced an unusual partnership, with ShoeDazzle. The brand curated a beauty-inspired online boutique for the Etailer that specializes in footwear.
The exclusive boutique features a range of chic footwear styles in metallic shades, vibrant jewel tones and shimmering materials inspired by NYX Professional Makeup cult products. Each look, which features both shoes and beauty products in complimentary styles, is shoppable.
Traci Inglis, chief marketing officer, ShoeDazzle, says, “The ShoeDazzle girl is always on the pulse of what’s trending...In addition to fashion and accessories, beauty plays a significant role in her self-expression. With NYX being a leader in the digital beauty space, we saw this partnership as the perfect blend for our consumer.”
Sarah El-Annan, AVP Integrated Marketing and PR at NYX Professional Makeup adds, "We were so excited to partner with ShoeDazzle. Everything from our custom NYX Professional Makeup-curated ShoeDazzle collection, inspired by our latest products, to our like-minded social approach made for the perfect complement to our brand. We created a unique partnership at the intersection of beauty and fashion."
