09.21.17
The global teeth whitening products market is expected to reach USD 7.40 billion by 2024, according to Hexa Research.
The industry is driven by the mounting consumer demand for clean and white teeth , the firm says. There is also a greater awareness among consumers about oral hygiene.
Driving this growth is the importance of "the smile" -- and how it is becoming more importnat as a social benefit, especially in Germany, France, the UK and China.
The Whitening Toothpaste segment holds the largest share in the market in terms of revenue and is expected to maintain its position over the forecast period.
The leading teeth whitening products manufacturing companies are focusing on R&D to enhance its product portfolio and are expanding their presence in the global market by acquiring local players of that region. For instance, in April 2017, Colgate-Palmolive acquired Ciba-Geigy, an India-based teeth whitening brand, to expand its reach towards the rural parts of India. These factors are expected to provide an impetus to the growth of the market over the next coming years.
Browse the full research report here.
