11.30.17
Rihanna's Fenty Beauty is named on Time's list -- The Best Inventions of 2017.
Fenty Beauty made the list due to its diverse number of colors that are truly made for every skin tone, including its 40 foundation colors. The brand launched in September, and features models with various skin tones on its website and social media pages.
Rihanna tweeted, "I'm honored and I have to send love to everyone who's supported this brand in the 2 months that we've been here! Glory to the Most High."
WWD reported that the brand’s earned media value has outpaced the earnings of other major makeup brands including Kylie Cosmetics and Urban Decay.
The brand's chic, sleek magnetic packaging is attracting attention as well, with fans posting photos on social media.
