The Gents Place is setting its sights on growing its chain of men's grooming "lifestyle clubs" by attracting new franchisees -- and the company just received a significant investment from Dallas Cowboys owner Jerry Jones and Blue Star Innovation Partners. 

Blue Star Innovation Partners is an investment venture for growth-stage companies founded by Jones, the Jones family, and entrepreneur Rob Wechsler, chairman of Blue Star Sports.

"I'm thrilled that Jerry and Rob see such enormous potential in The Gents Place that they've chosen us to be among the first of a select few companies they've invested in," said Ben Davis, founder and president of The Gents Place. "Male grooming is a $5-billion industry and growing every year as more men want to look and feel their most confident best. The Gents Place is poised for enormous growth and, this year alone, we've already signed agreements to expand our footprint to five new cities across the U.S."

The Gents Place currently has three lifestyle clubs in North Texas, one in Leawood, Kansas, and another in Chicago. More than 10 franchise locations are under development in Dallas, Chicago, Austin, Houston and San Antonio.

The Gents Place plans to open 150 franchised locations over the next five years and is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Las Vegas, Atlanta, Miami, New York City, Los Angeles and Chicago.