Markwins Beauty Brands—with a brand portfolio that includes wet n wild, Physicians Formula, Black Radiance, Lip Smacker, Bonne Bell, The Color Workshop, The Color Institute, and POP— has announced that Stefano Curti has been selected to assume the role of global president of Markwins Beauty Brands, as of January 3, 2018. This follows an announcement that Bill George, president and COO of North America, will shift from the day-to-day management of Markwins’ brands, working with the new global president through April 2018, and thereafter assume a role as part of the company’s advisory board.
 
According to Markwins, Stefano Curti is an accomplished executive with 27 years of experience in beauty and personal care with both large, global consumer products companies as well as smaller, private equity and venture capital-backed start-ups serving as global president or CEO. He spent 22 years, from 1990 to 2012, with Johnson & Johnson where he led J&J beauty to skincare market leadership in the U.S. He served as global president of the Beauty and Baby divisions (Johnson's Baby, Neutrogena, Aveeno, Clean & Clear, Lubriderm, among others); president, J&J Consumer USA and general manager, Neutrogena. He was also managing director for J&J in Europe, and marketing director, Europe, Africa and Middle East.
 
“Stefano’s appointment and this transition are exciting milestones in a succession plan that we have been pursuing for some time. This appointment is a clear affirmation of Markwins’ commitment to the future,” said Eric Chen, CEO and founder. “We believe Stefano’s people-focused leadership style, beauty industry expertise, and brand understanding will build on the success Bill George has helped Markwins to achieve. Markwins, after another strong year of growth and successful initiatives, is poised for dynamic expansion both domestically and globally, and we are confident in Stefano’s experience and vison to lead this charge.”