01.16.18
Benefit Cosmetics has launched a virtual brow try-on experience -- see it here. It uses cutting-edge augmented reality technology to deliver an "as real as it gets" representation, the brand says.
Created in partnership with Modiface, Benefit's Brow Try-On Experience guides customers through 15 iterations of popular brow styles with customizable shapes and shades. Users will see their brows 'transform' in Live 3D, from all angles.
How is it different? "Existing virtual brow experiences show unrealistic, super-imposed results," the brand states.
Parham Aarabi, CEO, ModiFace, explains, "To date, eyebrow hair has been one of the toughest facial components to render in AR."
Aarabi continues, "Benefit's Brow Try-On Experience uses Next Generation Brow Transformation Technology to detect and replicate each user's unique hair."
