Babor says it is introducing a limited-edition collaboration that celebrates the true beauty that lies in empowerment and diversity with an unretouched campaign - the first-ever for luxury skincare. 

The brand is partnering with All Woman Project, a non-profit organization dedicated to helping girls and women worldwide feel positive, empowered, and confident about themselves regardless of age, shape, or race.

The line features the limited-edition AWP x Babor Beauty Ampoule Set. Babor will donate 50% of sales from the collaborative Beauty Ampoule Set to The All Woman Project. The set includes 4 hydra plus active fluid ampoules and 3 active night fluid ampoules. 

Benjamin Simpson, SVP of marketing at Babor, comments, "At the heart of the AWPxBABOR partnership -- which kicks off in time for fashion month -- is a stunning creative campaign featuring a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more. These women showcase a diverse range of beauty that is not retouched or Photoshopped."

Simpson continues, "This campaign utilizes beautiful visuals that capture empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront not just of the beauty and fashion world, but within every part of a woman's life today."

Tim Waller, president of Babor North America adds, "Through All Woman Project's educational programming supported by sales from our AWPxBABOR collaboration and our awareness campaign, we aim to not only give the gift of confidence and self-love to all women, but to also spread a very important message that gives women of all ages, races, and shapes the ability and freedom to express who they truly are; with no barriers."

The Campaign's Faces

The diverse cast of "all women" includes AWP co-founders Charli Howard and Clementine Desseaux; model, activist, and mother Denise Bidot; Lauren Chan, editor and former model; Nykhor-Nyakueinyang Paul, international activist and model; Becca Thorpe, vice president of Muse Models and director of Muse Curve; 57-year old model Nicola Griffin, who also recently made history as the oldest model to be featured in the Sports Illustrated Swimsuit Issue; and Sharon Lombardo, creative director at Anne Klein.

All Woman Project co-founder Clementine Desseaux says, "It's important that the beauty industry represents all kinds of beauties. Babor is setting an example amongst European beauty brands that have been very conservative with their casting choices and messaging...Putting not only our imperfect, unretouched faces on their packaging but also our natural bodies, shows how far they are willing to go in representing all women."