02.15.18
HairRx Advanced Hair Care has launched on QVC's website. The line is manufactured by ProfilePro LLC, a pioneer of customized hair care.
The collection is designed to match consumers with the right formula for their hair type. . Individual profiles are instantly matched to the customer's ideal shampoo and conditioner.
HairRx Advanced Hair Care is dedicated to fulfilling the hair care customization wishes and shopping preferences expressed by women age 30 and up.
On QVC.com, customers have the opportunity to identify their primary hair care needs from six goals and choose their scent preference from five options: citrus, coconut, jasmine, lavender and vanilla. Individual profiles are instantly matched to the customer's ideal shampoo and conditioner.
Ellen Langas, Co-CEO of ProfilePro LLC, makers of HairRx Advanced Hair Care says, "More than ever, women are seeking customized solutions for their beauty needs, and HairRx fulfills their desire for hair care formulas that target their individual needs. Women in their thirties, forties and beyond have hair care challenges that change throughout their lives: increased breakage and coarseness, less moisture and diminished vitality, to name a few. With the help of QVC, we are providing the ultimate hair care customization experience."
In a 2017 HairRx survey of 1,000 women ages 30 to 60 from across the country, HairRx found that most are not happy with their hair, and 61 percent prefer to buy shampoos and conditioners that are customized to address their personal hair care goals. 22 percent are not aware that customization options are available. 83 percent deem scent an important element in their decision-making process.
The HairRx concept was inspired by ProfilePro LLC co-founders Joe Segel, who is the founder of QVC, and Jodi Dery, owner of award-winning salons in Boca Raton and Delray, Florida. Dery was surprised to see that her stylists were mixing different shampoos to create customized formulas for their most discerning clients. Realizing there must be a better way, Dery and Segel joined forces to create the ultimate hair care customization experience.
