02.23.18
AllSaints, established in 1994 and known for its East London fashion-cool apparel and biker jackets, will add a fragrance collection this Fall, thanks to a licensing deal with Revlon. Revlon will handle the development, marketing, and distribution of the fragrances and ancillary products.
"We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection," said William Kim, CEO of AllSaints. "Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus," he added. "As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes."
"We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent," said Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon. "AllSaints' impressive footprint and customer-centric mindset is perfectly aligned with Revlon's strategy and our focus to accelerate our global business," he noted.
"We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection," said William Kim, CEO of AllSaints. "Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus," he added. "As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes."
"We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent," said Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon. "AllSaints' impressive footprint and customer-centric mindset is perfectly aligned with Revlon's strategy and our focus to accelerate our global business," he noted.
