Fragrance Direct, a leading retailer in the UK, is working with Poq -- a software-as-a-service platform that empowers retailers to create highly effective and fully customised native apps, quickly.

Rick Jowle, founder and CEO at Fragrance Direct said: "We've seen a huge shift towards mobile consumer behaviour, not just in sessions but also in revenue as well. We felt that producing an app would make sure we could give our mobile users a more optimised experience, that was quicker and more streamlined than our current mobile site."

The app has been built on Poq's app commerce platform. Current Poq clients range from fast fashion brands Missguided and QUIZ, to department store group House of Fraser and online homewares brand MADE.com.

Jowie adds, "Poq's SaaS based model allows us to launch an app very quickly and keep up with development changes and bug fixes etc. without having a huge in-house team to manage it from the outset."

Poq's co-founders Oyrind Henriksen and Michael Langguth explain more about 'app commerce' in this video.