05.31.18
Carol's Daughter is celebrating its 25th anniversary -- and marking the occasion with a new campaign, #NoApologies #BornandMade -- "a movement that encourages every woman to celebrate her individuality unapologetically," the brand states.
In order to tell this story, the brand has returned to its Brooklyn roots by filming a series of videos throughout the borough that inspire viewers to be who they authentically are. The campaign features Lisa Price, the brand's founder, as well as ten local influencers, and a spoken word artist who came together to help celebrate the stories of unique beauty.
"To celebrate 25 years, there was only one place to be, Brooklyn," said Lisa Price, Founder, Carol's Daughter. "I wanted to incorporate the magic, love and community of Brooklyn—the place my family and I call home—and where Carol's Daughter was born. The goal was not only to celebrate the brand reaching such a significant milestone, but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies. I am Lisa. I am unapologetically me. I was born and made to be Carol's Daughter."
Check out the video below, and see more on Instagram and the brand's YouTube channel.
