06.04.18
In 2017 Avon introduced ANEW Reversalist Infinite Effects -- and now the company has received patents on the groundbreaking technology that the product is based on.
Avon calls the product "the world's first rotational anti-aging night cream that provides continuous results that do not stall over a full year."
Avon has been granted US Patents 9,956,151 and 9,968,538 for this new technology currently included in the ANEW Reversalist Infinite Effects-- and most recently, the ANEW Ultimate Infinite Effects products.
The product lines demonstrate a novel way to make retinol, which is a gold standard ingredient for skin care, work even harder through a rotational regimen.
Louise Scott, chief scientific officer, Avon, comments, "Infinite Effects is our biggest game-changer of the last 15 years. The idea of interval training for your skin to avoid the commonly reported 'plateau effect' is an inspired concept with impressive ongoing results proven through a one year clinical study. I'm very proud of the world-class team behind this innovation."
Read more about Avon ANEW Reversalist Infinite Effects -- and other unusual packages in our Online Exclusive, Intelligent Packaging Gives New Options for Beauty Brands.
