06.11.18
SK-II has recruited celebrities and world-renowned photographers for the launch of the #BareSkinProject.
#BareSkinProject is a statement-making movement that turns the spotlight on six global celebrities who have taken on the challenge of revealing their bare skin for the first time, and they're using SK-II's signature Facial Treatment Essence.
Photographers from Magnum Photos had a session with SK-II's six celebrity muses--Chloe Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei. To offer the most authentic vision of bare skin beauty, all six celebrities were photographed with no makeup on their skin by photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg -- with no skin retouching.
Sandeep Seth, CEO, Global SK-II, comments, "It's still unconventional to see female celebrities photographed bare skin and through the #BareSkinProject, we hope to provide a different point of view. We are proud to partner with six brave personalities who share the same goal. We hope their authentic journeys with Facial Treatment Essence will inspire women all over the world to embrace their natural bare skin beauty."
The celebs will also launch short films to document their experience -- Chloe Moretz's film will launch on June 29th on YouTube and SK-II.com.
"Our goal was to capture authentic emotions as they went through their journeys," said directors Virgile Textier and Guillaume Cagniard from HOSSEGOR. "Although each journey is unique, they each went through similar emotions of doubt, excitement, boldness and pride. It's beautiful to see it all unfold."
Follow the campaign on SK-II's Instagram.
