06.14.18
Color cosmetics brand Buxom, part of the Shiseido family, which is known for its best-selling lip plumping products has welcomed Shay Mitchell as their new global brand ambassador. Mitchell, who boasts 29 million social followers, is an actress, beauty guru, influencer, entrepreneur, author, and lifestyle blogger—and rose to fame with a lead role on the hit television series Pretty Little Liars. Buxom says Mitchell has a strong voice for what she believes in and demonstrates unapologetic confidence both on and off the screen—a combination of characteristics that make her their perfect representative.
While Mitchell's first campaign is set to launch in July for Buxom's newest lip innovation, the actress' partnership with the brand will extend well beyond the average spokesmodel duties. As a trusted beauty authority, she will actively collaborate with the global cosmetics brand to help develop creative content and social media campaigns, as well as new products and shade ideation.
Aside from appearing in Buxom 's digital and social media campaigns, Mitchell will utilize her social media platforms to create content for her fans featuring the socially-driven brand. Content will range from YouTube tutorials, a platform on which she has already generated over 110 million views, to Facebook, Twitter, and Instagram activations designed to engage her millions of followers.
While Mitchell's first campaign is set to launch in July for Buxom's newest lip innovation, the actress' partnership with the brand will extend well beyond the average spokesmodel duties. As a trusted beauty authority, she will actively collaborate with the global cosmetics brand to help develop creative content and social media campaigns, as well as new products and shade ideation.
Aside from appearing in Buxom 's digital and social media campaigns, Mitchell will utilize her social media platforms to create content for her fans featuring the socially-driven brand. Content will range from YouTube tutorials, a platform on which she has already generated over 110 million views, to Facebook, Twitter, and Instagram activations designed to engage her millions of followers.
