06.28.18
Becca Cosmetics has collaborated with Chrissy Teigen, again. Last year, the celeb created the Glow Face Palette for the brand. Now, the Becca x Chrissy Teigen Endless Summer Glow collection is available online, beginning today.
The limited edition collection is available on Becca’s website and on Sephora’s site, followed by Ulta and Nordstrom on July 8th, before shipping to Sephora stores on August 3rd.
The collection includes the Endless Bronze & Glow compact, which contains two highlighters and a bronzer; Glow Lip Gloss in three colors; and Glow Body Oil.
Teigen has said that her summer rental in Malibu inspired the line — and she is genuinely a fan of the brand.
WWD spoke to Robert DeBaker, chief executive officer of Becca Inc., who says: “Chrissy had fallen in love with a couple of our products…We had seen that over time and developed a relationship with her… That’s indicative of the way we would approach this or any other collaboration.”
Reports say that Becca’s Instagram engagement has gone up almost 50 percent since announcing the collaboration.
Photos: Instagram/BeccaCosmetics
