Amorepacific celebrated 15 years in the U.S. at Beautycon in Los Angeles over the weekend. The company showcased five of its brands -- AmorePacific, Laneige, Mamonde, Sulwhasoo, and IOPE.

The brand's stand was modeled after a theme park concept, called Amorepacific Land, shown in the second photo in the slider above.

Festival visitors experienced "Amorepacific Land" through a variety of interactive activities and "social moments." The company also collaborated with Beautycon on the first-ever K-Town lounge, which served as a destination for meet-and-greets with prominent Korean beauty influencers Karen Yeung, @iamkareno and Fei, @heyitsfeiii.

Jessica Hanson, president of Amorepacific U.S. says, "This is a very exciting time for our company, with new brands and new consumers to engage with in the K-Beauty conversation. We are thrilled to partner with Beautycon and be at the forefront of their new K-Beauty exhibition. Beautycon's decision to make an area dedicated to the category proves that K-Beauty is more than just a fleeting trend, and we are proud to be leading this growing category."

Beautycon's mission to bring the biggest brands, content creators, celebrities, and fans together. The festival attracts over 100,000 fans worldwide each year at New York, Los Angeles, and London locations.