07.23.18
Later this year, e’quipe, Ltd., subsidiary of Kanebo, will become Japan’s first cosmetics company to introduce the digital mirror from MemoMi Labs Inc. of Silicon Valley, CA. Customers of SUQQU brand cosmetics will have the chance to experience the digital mirror when receiving a SUQQU Gankin massage at select stores.
A digital image recorder built within the MemoMi mirror records a hands-on Gankin (facial muscle) massage session by a trained skincare expert at the SUQQU counter and forwards the video to the customer’s smartphone. The customer can share the video on SNS and review it again and again at home to master the facial massage technique. The massage ends with details on makeup products to be used and the techniques for using them. According to the brand, the facial massages at SUQQU counters are especially popular with overseas tourists visiting Japan, and adds that with this customer segment, the spread and share-ability of the massage sessions is likely to boost the profile of SUQQU outside of Japan.
SUQQU uses digital videos to spread awareness of its signature Gankin massage applied using Musculate Massage & Mask Cream, “a rich and highly moisturizing cream.” By introducing the MemoMi digital mirror at select counters, SUQQU aims to increase global awareness for its Gankin massage and expand the range of customers using the exclusive product. MemoMi mirrors will be installed from autumn 2018 at several stores in Japan.
The Gankin massage is a dedicated self-care facial massage developed by SUQQU. The technique is designed to increase micro circulation and give a glow to the complexion by applying firm pressure to the lymph nodes, bone structure and muscles. When combined with the Musculate Massage & Mask Cream, the brand says firmly defined facial contours emerge after only a few weeks of repeated three-minute massages.
A digital image recorder built within the MemoMi mirror records a hands-on Gankin (facial muscle) massage session by a trained skincare expert at the SUQQU counter and forwards the video to the customer’s smartphone. The customer can share the video on SNS and review it again and again at home to master the facial massage technique. The massage ends with details on makeup products to be used and the techniques for using them. According to the brand, the facial massages at SUQQU counters are especially popular with overseas tourists visiting Japan, and adds that with this customer segment, the spread and share-ability of the massage sessions is likely to boost the profile of SUQQU outside of Japan.
SUQQU uses digital videos to spread awareness of its signature Gankin massage applied using Musculate Massage & Mask Cream, “a rich and highly moisturizing cream.” By introducing the MemoMi digital mirror at select counters, SUQQU aims to increase global awareness for its Gankin massage and expand the range of customers using the exclusive product. MemoMi mirrors will be installed from autumn 2018 at several stores in Japan.
The Gankin massage is a dedicated self-care facial massage developed by SUQQU. The technique is designed to increase micro circulation and give a glow to the complexion by applying firm pressure to the lymph nodes, bone structure and muscles. When combined with the Musculate Massage & Mask Cream, the brand says firmly defined facial contours emerge after only a few weeks of repeated three-minute massages.
