Shedul.com has raised $5 million in funding. Shedul is a beauty booking platform for salons and spas. 

The funding round was led by Target Global, an international VC firm headquartered in Berlin, with backing from New York based FJ Labs.

William Zeqiri, co-founder / CEO, says, "We're thrilled to have first-rate partners join our growth story, bringing their experience and networks to our rapidly expanding business. We are modernizing the beauty and wellness industry at the same transformative scale seen in other spaces like food ordering and local transportation. The massive opportunity is clear, by bringing thousands of pen-and-paper based businesses on our platform, we're enabling a whole segment of businesses to connect with consumers online."

Shmuel Chafets, General Partner at Target Global, says, "We strongly believe that they can build the leader in a global trillion dollar market..."

In addition to the investment, the company also announced the launch of its consumer marketplace, Fresha.com -- for everyday customers to book appointments at their favorite salons and spas.

Currently in the initial rollout phase, the new offering provides mobile apps for customers and real-time booking integrations through Instagram, Facebook and Google along with in-app payment processing, allowing for the most seamless online booking experience for consumers.

"The launch of Fresha.com is a triumph for people who want to look and feel their best," said Nick Miller, the company's Co-Founder and Chief of Product. "It is the easiest, most reliable way to book with salons and spas, and is a milestone in our mission to bring local businesses closer to their customers."