08.03.18
Kiss Products is launching a K-Beauty-inspired cosmetics line exclusively at CVS. The line is rolling out to 4,000 CVS locations nationwide.
The line is called Joah, which is Korean for "I like it." It offers easily achievable beauty benefits, on-trend colors, and innovative high performance formulas.
Joah Beauty includes 158 skus and includes products for the lip, eye, brow, and face -- and cosmetic brushes. Price points range from $2.99 to $15.99.
The playful names and colorful packaging are "fearlessly feminine and unapologetically girly," the brand says.
Annette DeVita-Goldstein, senior vice president, global marketing, Kiss Products, comments, "For Joah, the K-beauty philosophy is our inspiration. We wanted to bring the caliber of innovation and state-of-the-art formulations that Korean beauty skincare is known for to the world of color cosmetics...these products deliver great color payoff, sophisticated finishes and effects."
Andrea Harrison, Senior Director, Divisional Merchandising Manager – Beauty at CVS Pharmacy, adds, "We're excited to exclusively launch Joah, a brand that mirrors CVS Pharmacy's belief in having fun with beauty. We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like JOAH that encourage playful exploration through cosmetics."
