08.28.18
Urban Decay held a 'funeral' for its iconic Naked palette, which it is discontinuing. The company says, "the innovative game-changer and category creator will be laid to rest after eight years, without a smudge of regret."
Watch Nicole Richie give the eulogy in the video below. "Mourners" included Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy.
The Naked Palette made its debut in 2010 - and was an instant success, selling one every six seconds. Forbes called it "the iPhone of Makeup" -- and it has made over $1 billion since 2010. More than 30 million Naked Palettes have been sold in the past eight years, and Urban Decay remains one of the top eyeshadow brands in the world.
The palette, filled with champagne-inspired neutral tones, was created when UD's founder Wende Zomnir asked her product development team for the four eyeshadow shades they would bring to a desert island. "After seeing the assortment of beautiful nudes, NAKED was born," UD states.
Zomnir says, "Saying goodbye to Naked is extremely bittersweet. It was a big moment in our history. It's a little painful to leave your past behind, but it's also essential to always evolve."
We can't wait to see what comes next.
