09.06.18
Babor has launched a limited edition set of seven 'Perfect Glow' ampoules -- in collaboration with six female Nashville musicians, Lindsay Ell, Kelleigh Bannen, Candi Carpenter, Mickey Guyton, Sarah Davidson, and Kalie Shor.
The packaging features a photo of the recording artists -- the image form the carton is shown above. The musicians were chosen because they "encapsulate the very idea of empowerment, diversity, and confidence," Babor states.
Tim Waller, CEO of BABOR North America, says, "The Nashville AMP'd campaign is a bold creative campaign featuring a talented group of artists that encompass a diverse range of beauty, each who find empowerment in their own, unique way. Our campaign captures stunning visuals of these women sharing individual stories of what gives them empowerment, strength, confidence, and beauty, furthering BABOR's position as a brand celebrating empowerment in all aspects of a woman's life."
The Nashville AMP'd set features seven concentrated, natural active beauty ampoules sealed in a powerful, single dose glass ampoule that creates immediate, visible results.
Each ampoule gives skin just the right amount of glow without applying highlighter – just pop open, pour out, and slather the fluid over face, neck, and décolleté to restore radiance to dull, tired skin. Light-reflecting illuminating pigments create a natural glow while helping to even skin tone, while Perfection Peptide P3 helps promote natural skin rejuvenation.
The Nashville AMP'd x BABOR set is available on Babor's website.
