09.28.18
Sally Beauty has announced the winner of its inaugural 'Cultivate' accelerate program -- the co-founders of Curlanista, a mother-daughter duo.
Sally Beauty Cultivate-For Women by Women is an accelerator program to help women beauty entrepreneurs grow their business.
Curlanista will receive $25,000 in financial support; product distribution at SallyBeauty.com; select local store distribution in Maryland and Virginia; as well as mentorship from the Sally Beauty management team and fellow female brand entrepreneurs.
The indie hair care company will also benefit from the opportunity to place its products directly into the hands of highly sought beauty influencers at one of Sally Beauty's monthly influencer events.
Monica Proctor, co-founder, Curlanista, says, "Having Sally Beauty as a distribution partner is truly an honor for us. We are excited to join the ranks of female-owned hair care brands that got their start at Sally Beauty. This is a game changer for us."
Lexi Proctor,13-year-old co-founder and Monica's daughter, adds, "My brand is all about self-love and girl empowerment. Having our products available on SallyBeauty.com will truly show all Curlanistas around the world that they can do anything."
Curlanista focuses on encouraging young girls to embrace their curls and give them products that treat and enhance them. The packages feature an illustration of Lexi -- and her curly 'do.
Carrie McDermott, president of Sally Beauty, adds, "We are focused on growing the brand first through our ecommerce channel and then launching stores based on demand."
